Air Jordan 4 Retro 'Bred Reimagined' is the return of one of the most important silhouettes in sneaker culture, rebuilt for today’s rotation without losing its OG attitude. Made for unisex wear and built to stand up to real daily use, this release is for collectors who know the history and for newer heads who want a legendary pair of Jordan trainers with instant streetwear credibility.

Part of the brand’s Reimagined run, the ‘Bred’ story gets a smart material update that makes it feel both familiar and fresh. It’s still that unmistakable AJ4 shape—bold panels, visible Air, and that ready-for-anything stance—but with a premium finish that elevates it beyond a standard retro.

start with the biggest switch-up: the upper moves away from the original nubuck and leans into supple, durable black leather, giving the shoe a cleaner look and a tougher wear over time. The classic AJ4 architecture stays intact with the signature mesh-style side panels, plastic wing eyelets, and supportive heel tab, while the midsole keeps the iconic colour blocking that made ‘Bred’ a cornerstone of Jordan apparel and streetwear styling.

The colour palette remains rooted in the original energy, mixing Black, Cement Grey, Varsity Red and Summit White for that perfect balance of menace and heritage. First released in February 2024, the ‘Bred Reimagined’ is a modern nod to the past—built for people who want their trainers to tell a story, not just match a fit.

come from the Air Jordan 4’s proven build: a padded collar for comfortable wear, a stable midsole with visible Air cushioning, and a grippy outsole that holds up whether you’re on the move all day or keeping it clean for weekend streetwear. The leather update also makes this pair feel more resilient for regular rotation, while still keeping that premium retro feel.

• Model: Air Jordan 4 Retro
• Nickname: ‘Bred Reimagined’
• Colourway: Black, Cement Grey, Varsity Red and Summit White
• Upper: Black leather (Reimagined material update)
• Signature details: Mesh-style side panels, plastic wing eyelets, heel tab
• Cushioning: Visible Air unit in the heel
• Outsole: Durable rubber traction for everyday wear
• Release: February 2024

Every pair at OG Kicks is backed by an authenticity guarantee, with fast UK delivery and a team that knows Jordan trainers and streetwear inside out. Add the Air Jordan 4 Retro 'Bred Reimagined' to your rotation today at OG Kicks.