The Perfect Pair: Discover OG Kicks, a Sneaker Store Like No Other

At OG Kicks, sneakers are just the beginning. What started as a small shop in Brighton has grown into one of the UK’s most trusted destinations for luxury trainers, rare streetwear and cultural connection. The store’s mission is simple: to provide an elevated sneaker retail experience without losing the personal service and authenticity that made it stand out in the first place.
Founded by Ryan Jackson at just 19 years old, OG Kicks began with a clear purpose. Jackson wanted to create something lasting, a store built not just on inventory, but on trust, consistency and care for customers. Today, the flagship location just off Carnaby Street in Soho reflects that vision. Clean, premium and considered, the space is designed to showcase each product while remaining friendly and accessible.
Check out our latest video to get a feel for the store.
The selection at OG Kicks is highly curated. You will find everything from rare Jordans and Nike Dunks to trending collaborations with brands like Wales Bonner and Chrome Hearts. The store also stocks releases from adidas, ASICS, Onitsuka Tiger and other emerging favourites. Whether you are looking for everyday classics or something highly exclusive, the team behind OG Kicks works hard to secure pairs you will not see everywhere else.
But the store is more than a retail space. It is a hub for sneaker culture in the UK. The staff know their product, but they also understand the community. Whether you are a new collector or a long-time enthusiast, the team is there to help guide your purchase and offer genuine advice.
Beyond sneakers, OG Kicks also stocks high-quality apparel, accessories and collectible figures, including limited-edition Labubu toys. These items reflect the wider culture of fashion, nostalgia and collecting that surrounds modern sneaker life. It is a store where each item has been chosen for a reason.
The collection is also available online at ogkicks.uk. Customers across the UK can access new drops, browse men’s and women’s styles, and shop rare items with fast delivery and support from a trusted team.