OG Kicks: Evolving Sneaker Culture from Brighton to Carnaby Street

OG Kicks began in Brighton with a clear mission: to provide access to rare, high-quality sneakers and streetwear while building trust and community in the process. OG Kicks offers a buy, sell, and trade experience, allowing customers to acquire and sell sneakers easily. The store has become a go-to destination for those looking for luxury, rare, collectible, and exclusive sneakers and streetwear. Since opening its London store on Carnaby Street in 2023, the brand has continued to grow, developing a more curated and premium retail experience that reflects its evolution.

While the store has recently seen some layout updates to improve flow and presentation, the most significant shift has been in the range of products now available. The Carnaby Street location stocks some of the most sought-after items in the current market. These include rare Adidas releases, the Wales Bonner x Adidas collaboration, Travis Scott Nike drops, and an expanded range of luxury streetwear, including Chrome Hearts. The mix of product speaks to a more fashion-conscious and collector-focused customer, while still being accessible to casual buyers.

The space itself is considered, well-organised and designed to showcase each item clearly. It feels considered without being overly polished, and the focus remains on quality and authenticity rather than hype alone. Staff are knowledgeable and friendly, creating an environment where questions are welcome and conversation around style and culture is encouraged. For OG Kicks, the store is not just a place to sell shoes. It acts as a bridge between streetwear and broader cultural interests. Customers come in not only to shop but also to learn about the significance of different collaborations, trends, and silhouettes. The store has become a touchpoint for sneaker culture in central London, offering something more lasting than a product drop.

This continued move towards a premium and fashion-forward identity marks a natural next step for a business that has always aimed to do things differently. OG Kicks remains rooted in the same values that defined it in Brighton, but its London presence allows it to reach a wider audience and shape the conversation around what modern sneaker retail can be. By keeping culture and quality at its core, OG Kicks continues to stand out in a crowded market, proving that thoughtful curation and genuine community can go hand in hand.