Jordan 4: The Sneaker That Defines Every Era

The Jordan 4 is one of those rare sneakers that never seems to lose its shine. Since it first hit the courts in 1989, the silhouette has become a staple not just for basketball fans but for collectors, resellers, and anyone tapped into the culture. Designed by Tinker Hatfield, the AJ4 introduced details that were groundbreaking at the time: mesh side panels, bold colour blocking, and visible Air cushioning. These features gave the shoe a technical edge but also a look that felt ahead of its time.

Decades later, the Jordan 4 remains one of the strongest performers in both retail and resale markets. Key colourways like the Military Black, Bred, and Thunder regularly climb in value, while new drops continue to sell out in minutes. Collaborations have only added to the frenzy. Think of the Jordan 4 x Off-White Sail, now considered a grail, or the Jordan 4 x Travis Scott, which cemented the silhouette as a must-have in the modern era. Each new twist on the AJ4 shows how versatile and enduring the design really is.

What has made the Jordan 4 such a constant presence? It is the perfect balance of heritage and hype. The history of the shoe connects to the golden age of Michael Jordan’s career, while its clean lines and bold presence make it endlessly adaptable for fashion trends. From streetwear fits to luxury styling, the AJ4 has managed to stay relevant across generations.

Walk into any sneaker event, and you will see Jordan 4s on foot. Check resale platforms, and they are always among the top sellers. Even on Carnaby Street, you will spot pairs instantly. They have become a universal symbol of sneaker culture.

At OG Kicks, we know the Jordan 4 is more than just a retro. It is a piece of history that continues to shape the future of sneakers. Whether you are looking to invest, flex, or just add a timeless pair to your rotation, the AJ4 is a shoe that never falls off.