Denim Tears: More Than a Brand, It Is a Movement

Denim Tears: More Than a Brand, It Is a Movement

Denim Tears is not just clothing. It is a statement, a cultural movement, and a conversation starter. Founded by Tremaine Emory, the brand is rooted in storytelling, often weaving themes of heritage, race, and identity into its designs. The cotton wreath motif that appears across its denim has become instantly recognisable, symbolising both history and resilience.

What sets Denim Tears apart is its ability to combine fashion with meaning. Every piece tells a story, whether it is through collaborations with Levi’s that spotlight African American history or Converse sneakers reimagined through cultural symbols. Tremaine Emory has always emphasised that Denim Tears is about more than hype. It is about creating dialogue through fashion.

The brand has worked with some of the biggest names in the industry, including Dior, while staying true to its roots. This balance of authenticity and high-profile partnerships has made Denim Tears one of the most respected voices in streetwear today.

In the resale world, Denim Tears is in high demand. Pieces sell out quickly on release and often command strong resale prices. Collectors value them not only for their rarity but also for the cultural weight they carry. Owning Denim Tears is about participating in something larger than fashion.

At OG Kicks, we recognise the significance of Denim Tears within sneaker and streetwear culture. It is proof that brands can be powerful platforms for storytelling, history, and identity. More than just clothing, Denim Tears is a movement that continues to shape culture.


We're Genuine OG

We believe in team and culture as well as kicks. So come visit us and sell for real what we're all about

Visit us