Air Max 1: The Icon That Changed Everything

The Air Max 1 is more than just a sneaker. It is a piece of footwear history that completely reshaped the industry when it first launched in 1987. Designed by Tinker Hatfield, the shoe introduced the world to visible Air technology, a bold move that turned performance into design. Suddenly, cushioning was not something hidden away inside the sole. It was a visible feature that defined the look of the shoe.

From its earliest days, the Air Max 1 has been a cultural staple. The original University Red colourway remains one of the most recognisable sneakers of all time, while collaborations with brands like Patta, Concepts, and Atmos have pushed the design into new territory. Each collab adds a unique spin to the silhouette, but the essence of the AM1 always stays intact.

Today, the Air Max 1 continues to sit at the centre of sneaker culture. Collectors prize it for its history, while new fans are drawn to its timeless style and comfort. On the resale market, special releases often rise in value, particularly limited editions and regional exclusives. That balance of accessibility and rarity has kept the AM1 relevant across decades.

You will see Air Max 1s everywhere. From city streets to fashion runways, it has become a bridge between heritage sneaker design and modern style. The silhouette feels just as fresh today as it did nearly forty years ago.

At OG Kicks, we love the Air Max 1 because it embodies the roots of sneaker culture while continuing to push forward. It is proof that true innovation never goes out of style. Whether you are after a clean retro colourway or a hyped collab, the Air Max 1 remains an icon that changed everything.